Action + Awareness = Social Change Campaign | Domestic Violence Awareness Project

Graphic: Awareness + Action = Social Change

Raising awareness involves efforts to increase knowledge or reshape cultural norms or false perceptions about gender-based violence. Preventing gender-based violence involves proactive efforts to stop violence and abuse from
happening in the first place by interrupting the cultural rules, norms, and constructs that support it. When equipped with a heightened level of awareness and an understanding of the concrete actions necessary to get there, social change can occur. This transformation becomes possible when individuals, families, communities, and institutions have access to both knowledge and tools.